which is why I invite you to browse a selection of work I have completed for a handful of my clients. Please get in touch for more details or full copy samples. 

As the old saying goes, 'the proof is in the pudding' . . . 



This luxury swim and beachwear brand is a female-owned business created by longtime friends Tess Daly and Gayle Lawton. 

I was brought on board to work closely with the founders to develop NAIA’s tone of voice which can be seen throughout the website. 

As one of my regular clients, I work with NAIA writing emotive product descriptions and new collection introductions. I’ve also developed their tagline, created their ‘about’ page, and formulate press releases. 

This is an example of the type of work I create for NAIA.

Hens & Hollyhocks


This boutique, family-run business specialises in the curation of beautiful tablescapes and homewares.

I originally came on board to develop the brand’s tone of voice and carry this throughout the website. As a regular client, I write product descriptions, quarterly newsletters, and press releases.

This is an example of the type of work I create for Hens and Hollyhocks.

Plum Guide

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Showcasing some of the world’s most remarkable homes, Plum Guide handpicks the best vacation rentals, holiday homes, short-term lets, and Airbnbs. 

The brief was to create descriptions and names for home listings that allowed prospective guests to imagine themselves there through elegant, alluring, and informative copy. 

This is an example of the type of work I produced while on the project.

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Etihad Airways

One of the fastest-growing companies in the history of aviation, Etihad Airways is the national airline of the UAE. 

The brief was to create a series of destination guides and travel routes that incorporated SEO keywords in a natural way to work as landing pages via search engines. 

This is an example of the type of work I produced while on the project.

With endless femininity, beauty and charm, the Bianca swimsuit doesn’t disappoint. Destined to be a NAIA classic, we think it’s too good to be reserved solely for the water! Upping the glamour stakes poolside in her rich, navy zebra print paired with gold NAIA accents, this is a key swimwear piece you’ll keep going back to. The gently gathered straps create a stunning V-neckline below which sits a discreet centre bust opening. A silhouette sculpting design includes gentle tummy control and an under-bust panel, while the straps taper down to accentuate the shape of your back. See, we told you she doesn’t disappoint!

Bianca Navy Zebra Swimsuit

Add a splash of colour to your dinner table with these Italian-made dinner plates. The gold detailing and chinoiserie design will create an elegant feel.

Features – Handmade in Italy / Flat Dinner Plate / Antico Doccia Shape / Hand Wash Only / Porcelain / Hand Decorated

Set of two dinner plates - Oriente Italian0

Readers of Dwell magazine may recognise this magnificent 1820s manor house, perched at the edge of a pristine Catskills swimming creek and waterfall cascading over an ancient dam of hand-laid stone. This special home is the perfect place for family, friends or co-workers, providing a tranquil getaway just two hours from New York City. 

There’s much to admire here — from the hand-hewn ceiling beams, grand fireplaces and endless antique furniture to the soaring kitchen wall of skyscraper glass framing views of the water, gazebo, apple trees, and stunning barn. Paddle or dip the day away on the deep private creek enveloping the manor, then sink into sun loungers on the expansive covered porch suspended over the water's edge. 

Floating Farmhouse

Book flights from Seoul to Paris and swap the banks of the Han River for the scenic sights of the Seine.

Be transported to one of Europe’s most romantic cities, full of culture, history and intrigue. Capture the perfect shot from the Eiffel Tower, take a long lunch at a pretty sidewalk café or get lost in the Louvre for the day. Prepare to be enchanted by the French capital.

Fly from Seoul to Paris with Etihad Airways